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Marketing Has Project Managers Too: And Your Team Probably Needs One

Marketing Has Project Managers Too: And Your Team Probably Needs One I recently attended my first project management conference, the ABWIPPM Conference , and I walked away thinking about something that has followed me throughout my career: Project management is everywhere, even when the title isn't. One of the things I loved about attending the conference was meeting and hearing from so many talented women working in project management. The room represented an incredible range of industries. I met and connected with women managing projects in healthcare, financial services, government, nonprofits and other sectors. But as I listened to conversations and learned more about everyone's work, I noticed something. I didn't see nearly as much representation from Marketing Project Managers. That stood out to me because marketing has been such a large part of my own project management experience. When people hear "project manager," they may immediately think about constru...
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